Darren Burke, Managing Director & Justin Burke, Founder & Abby Burke, Supply Chain Manager
Alert Packaging Celebrates 50 Years in Flexible Packaging
Alert Packaging, a family-owned manufacturer of award-winning flexible packaging based in Bray, Co. Wicklow, proudly marks its 50th anniversary in business. Since its founding in 1975, the company has been at the forefront of flexible packaging solutions for the food and food ingredient industry, selling to producers, retailers and wholesalers. From humble beginnings operating on Rathmines Road, a move to a purpose-built premises in Sandyford Industrial Estate in 1985, producing plain bags; to our current location in Bray manufacturing a variety of flexible packaging products.
Production capabilities include 8 Colour HD Flexographic Printing, Laminating, Slitting & Converting (bag, pouch and sheet making) across a range of film specifications including PE, OPP, ALU, PP, PET, PA, Paper and more. They deal with many Irish & UK businesses and large multinational companies, supplying reel-fed Form Fill & Seal, Tray Lidding, Cook in Bag, Pouches & Gusseted Bags, Thermoform and Casing products.
A Legacy of Innovation and Growth
“We are thrilled to celebrate this incredible milestone,” said Darren Burke, Managing Director of Alert Packaging. “Our success over the past 50 years is a testament to the dedication of, our employees and the loyalty of our customers. Some of our staff members have been with us for over 30 years! developing years of print and material specification expertise which is invaluable. We can also count many well-known household brands as loyal customers for many years.” Darren added.
“Justin Burke, a founding member of Alert Packaging, has been instrumental in shaping the company’s success. His leadership has driven innovation, establishing us as an industry leader which is an incredible achievement. We are the next generation to take on this opportunity and we aspire to succeed for another 50 years.” Said Darren.
Over the past five decades, the company has embraced cutting-edge technology to meet the evolving demands of the flexible packaging industry. They export their innovative Flavour & Colour Transfer Casing products to multinational companies in the US, Mexico, Australia, Spain and Canada. “We recently made a substantial investment in a bespoke Coater / Laminator machine. This equipment allows us to meet growing demand which bolsters our capabilities to produce our Flavour & Colour Transfer Casing and enhances our traditional lamination department.” Said Darren.
Expanding Production: Now Manufacturing Stand-Up Pouches & Gusseted Bags
“It is an exciting time for us as we continue to grow and develop more flexible packaging solutions for our customers.” said Abby Burke, Supply Chain Manager. “Another recent investment in a state-of-the-art bag making machine means we manufacture Stand-Up Pouches, Gusseted Bags and Flat Pouches at our premises in Co. Wicklow. With its advanced technology, we can offer greater flexibility in packaging sizes, materials and bag features. It reinforces our commitment to delivering high-quality packaging products to our customers.” Said Abby.
“Whether you produce Granola, Confectionery, Food Ingredients, Snacks, Fish or Pet Treats our new pouch & bag formats offer the perfect blend of functionality and features.” said Abby Burke. With a focus on sustainability, Alert Packaging has made significant strides in developing eco-friendly packaging solutions such as Recyclable and Compostable options that reduces environmental impact without compromising performance.
Looking Ahead to the Next 50 Years
“As Alert Packaging celebrates 50 years of success, we would like to extend our gratitude to our customers, partners, and employees who have contributed to this remarkable journey. “Here’s to the next 50 years.” Said Darren.